Original Asia

The travel website for an unforgettable travel experience

Result

With the website of Original Asia, you can find inspiration and find your own dream journey and receive an impressive quote that you can view online.

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Original Asia is a creative travel company committed to provide you with an unforgettable travel experience. That experience starts with the preparation. The anticipation and preparations provide a richer experience for your Holiday. It is therefore logical that we respond to this experience of the visitors via the website. The striking visual material in combination with a lot of white space, a calm color palette and stylish icons emphasizes the exclusivity of traveling with Original Asia. Are you requesting a quote? Then you will receive a personal website with an overview of your journey from day to day.

Via the WordPress environment, the Original Asia team can create, manage and link building blocks, excursions and accommodations to destinations and themes. The routes that are shown on the basis of a Google maps integration are easy to put together. All content can then be used in the online quotation tool within the same WordPress environment. Very efficient, because then the content does not have to be entered twice.

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Assignment

Large volume of content, endless combination and experience

Original Asia focuses on countries in Asia. The number of destinations, excursions and accommodations are endless. And then we haven't even mentioned the range of complete tours and building blocks. A considerable volume of content and the countless combinations of destinations made this project a great challenge. The question: design and realize a website with a smart content strategy, including quotation functionality, that matches the expectations of our target groups.

Do you already have holiday plans? Research shows that you will enjoy your holiday much more if you can anticipate on your holiday far in advance. And that starts with the orientation and the booking. That is why we ensure the customer with the full experience via the website.
Janneke van Kester - Webconsultant bij Slik
Approach

Iterative project approach with user research

The amount of content was the biggest challenge. To streamline this, a content strategy has been devised. The result: line drawings of the layout and a clear overview of the cross links within the entire project. Our designers have translated these line drawings into an attractive design that matches the expectations of Original Asia's target groups. A web design that we realized with:

  • responsive ux;
  • a custom designed WordPress environment;
  • Google Maps integration;
  • the possibility to compose a personal Wishlist;
  • an online quotation tool, for a personal experience;
  • dynamic effects, such as parallax;
  • performance optimization.